In good times as in bad.
The main task of Corporate Affairs is protecting and increasing a company’s reputation. It is not a secret that a company’s reputation can be destroyed faster than it can be built. Companies that have built long-term reputational credit with their stakeholders can draw on this in times of crisis. Relevance and trust are essential in such a situation. You need relevance to be perceived as worthy of a conversation in the first place, and only those who are trusted can hope to enjoy goodwill and introduce their interests to the discussion. One aspect does not work without the other.
There’s no one who wants this over more than I do. I’d like my life back.
The foundation of Reputation Management is a strategy. Any good communications strategy has to derive from a company’s goals and have at its heart the question of your purpose – your contribution to society. We will advise you with developing a long-term strategy that addresses the expectations of different stakeholders and takes those into account when formulating the goals. Moreover, we will develop the tactical measures and instruments that will lead to a successful implementation of your plan.
It is good to have a strategy. It is even better to know whether it will work. Therefore, we will help you evaluate the measures taken.
- Strategy Development and Advice
- Concept and Planning of Measures
- Project Implementation and Controlling
Everyone has a plan until he gets punched in the face.
At the core of any kind of communication, there is the central message that you want to be perceived, processed and remembered by others. If the messaging is not right your strategy cannot succeed. Therefore, we will develop message houses with tailored core and sub-messages for every stakeholder group. Of course, we will bear in mind from the start how the messages can be delivered as content later on.
- Development of Message Houses
- Compilation of Q&As, wordings, fact sheets and position papers
Moreover, I advise that Carthage must be destroyed.
Building on the core messages, we will develop stories that we will tell together with you. Through virals, Facebook posts or LinkedIn articles in the social web. Through op-eds in tier-one media. In conversations with stakeholders and decision-makers. By telling good stories we will make sure that your target groups remember your core message.
- Content Production
- Design and production of blog and LinkedIn articles
- Ghostwriting of speeches and op-eds
- Development and production of brochures and flyers
- Development, production and marketing of studies and opinion polls
And it came to pass in those days that a decree went out from Caesar Augustus that all the world should be registered.
Reputation is not built at a moment’s notice. Ideally, we will analyse your company’s topics and issues together and assign these to the relevant stakeholders in a mapping. As a next step, drawing on the results of the mapping, we will develop a strategy and messages, and prepare you for the conversation with media, decision-makers and stakeholders. When your company is ready for these conversations we will guide you through the process. There are numerous possible occasions for this.
- Stakeholder and issues mapping and management
- Planning and implementation of contact programs
- Compilation of briefings, talking points and keynotes
- Planning and organisation of events
- Research for and placement of speaking-ops
- Development and production of information material, (policy) newsletters, brochures
- Development and execution of opinion polls and studies
- CEO positioning
My fair young lady, will it offend her
If I offer my arm and escort to lend her?
Issues & Crisis Management
The best crisis is a crisis that does not even arise. Many crises can be avoided if developments are monitored early on, and the course can be corrected correspondingly. A thorough issues assessment and a comprehensive crisis preparedness program can help avoid that an issue becomes a crisis. However, not all crises can be avoided. Be it a sudden shitstorm, a product recall, an attack or an accident – lots of incidents can occur out of nowhere. But: You are rather judged by how you are handling a crisis than by how you got into it. Rapid response, reliable information and – if appropriate – sympathy are called for in those situations. We will support you in quickly regaining your ability to act and speak.
- Issues monitoring, mapping & assessment
- Issues management
- Scenario planning
- Development of a crisis handbook containing messages, statements and crisis planning
- Crisis simulations and media trainings
- Ad-hoc advice in crisis situations
I have left orders to be awakened at any time in case of national emergency, even if I’m in a cabinet meeting.
The rebuilding of brand or company reputation starts from day one of crisis management. By acting credibly and professionally, a company can instantly regain credit – or worsen things in the long term. We will advise you which communicative steps you have to take to quickly rebuild your credibility. With some distance, the most important question will be what conclusions should be drawn from a crisis so it will not occur again.
- Ad-hoc advice in crisis situations
- Adjustment of the communications strategy
- Re-positioning (if necessary)
- Development of trust-building measures
Brexit means Brexit, and we’re going to make a success of it.
Trainings complete our portfolio, as it will often not be enough to give you recommendations on issues management or stakeholder engagement and hand over strategically sound messaging documents. We want to comprehensively train people who will publicly speak for a company for this role – in media and presentation trainings or in the tailored preparation for panel discussions, townhalls or public hearings.
- Message development
- Presentation trainings
- Media and interview trainings
- Policy trainings
- Negotiation trainings
- Trainings for managing difficult conversations
All right, but apart from the sanitation, the medicine, education, wine, public order, irrigation, roads, the fresh-water system, and public health, what have the Romans ever done for us?
Not only public appearances have the potential for gaffes. Conversations can go wrong in everyday situations with colleagues, superiors and clients. Together with you we will open new perspectives on situations that seem to have come to a dead end by changing the perspective. We will look at structures and processes but mostly at the interactions of different personalities. Through different methods of coaching we will work out tangible steps toward a solution and will gladly assist you with their execution as well.
- Individual coaching
- Moderation of internal processes
- Team building workshops
- Staff development